Interconnection of Green Marketing and Green Human Resource Management Functions

Over the globe, we are moving to industrialization, which expands business creation, innovation, and different exercises. This also human comfort, yet in addition, builds its way of life. In any case, on opposite side, it likewise increments environmental danger that came about biological dangers person. article highlights importance green HRM practices for effective marketing. The asset (the executives) has make mindfulness among new ability current representative working association, energize their workers helping association lessen reasons ecological debasement through development, projects practices, hold assets group people come. Based extensive literature review, is found can create readiness, motivation pledge contribute endeavors thoughts greening real reflection consumers cope with skepticism greenwash marketing corporate social identity.